NEW STANDARD JAPAN LEATHER PROJECT

PITTI IMMAGINE UOMO
MAN/WOMAN 26AW Paris
CONZ 上海富民路

The JAPAN Brand Overseas Promotion Project for Japanese Leather and Leather Goods (Fiscal Year 2025 Leather Industry Promotion Measures), executed by the Ministry of Economy, Trade and Industry, aims to propose effective solutions for standardizing compliance with international sustainability certification standards within Japan's leather-related industries, establishing the brand of Japanese leather products, and achieving international market penetration.

Exhibitions have been confirmed at “PITTI IMMAGINE UOMO” in Florence, Italy, from January 13, 2026; “MAN/WOMAN” in Paris, France, from January 23; and “CONZ Shanghai Fumin Road” operated by TOKYO BASE Co., Ltd. in Shanghai, China.
Through these three initiatives, each brand will conduct new PR activities for Japanese leather products targeting overseas buyers and others.

01. Invited Designer Brands

Designer Takuno Morikawa of “TAAKK” personally travels to domestic leather-producing regions, carefully selecting hides at local tanneries.
He develops products that embrace the unique characteristics cultivated in each region, presenting them at Paris Fashion Week and exhibitions worldwide.

02. Product development brand supervised by Creative Director Shoji Uchiyama

Mr. Shoji Uchiyama, an expert in domestic and international fashion markets, has been appointed Creative Director. He will oversee product development for the leather shoe brand “brightway” and the bag brand “TAANNERR”. We will pursue superior product development and present our creations at exhibitions held worldwide.

03. Brands Participating in International Trade Fairs

The three companies with their own brands that will participate, include “A LEATHER” and “REGAL Shoe & Co.”, both of which received high praise at exhibitions held in various countries last year, along with the new leather shoe brand “TEP_P”.

国内皮革関連産業における国際的なサステナビリティ認証基準への対応の標準化及び日本製皮革製品のブランド確立、国際的な市場浸透に向けて、今後の効果的な対応策を提案することを目的に、経済産業省が執行する日本製皮革及び皮革製品のJAPANブランド海外発信事業（令和７年度皮革産業振興対策事業費）

2026年1月13日からイタリア・フィレンツェにて開催される「PITTI IMMAGINE UOMO」と1月23日からフランス・パリにて開催される「MAN/WOMAN」、中国・上海で株式会社TOKYO BASEが運営する「CONZ 上海富民路」での展示会が決定。
3つの取組を通して、各ブランドが海外バイヤー等に向けて新たな日本製皮革製品のPRを実施いたします。